News Summary
Bitter Truth Cocktails and BBQ in Ypsilanti has reopened after a significant remodeling effort, formerly known as Red Rock BBQ. Owner Shawn Cool transformed the venue to enhance both its atmosphere and menu, focusing on craft cocktails and a relaxed dining experience. The restaurant retains popular dishes while introducing new, elevated options. With a chic ambiance and a revamped bar program, Bitter Truth aims to become a community hub for locals and visitors alike.
Big Changes at Bitter Truth Cocktails and BBQ in Ypsilanti!
Have you heard the buzz around town? Ypsilanti’s very own Bitter Truth Cocktails and BBQ has officially reopened its doors after an extensive remodel that has taken things to the next level! Formerly known as Red Rock BBQ, this beloved eatery underwent a transformation that not only rejuvenated its space but also refreshed its menu and overall vibe.
A New Beginning
Owner Shawn Cool first launched Red Rock in 2012 but decided to hit pause in 2022 to rethink and revamp the operation. With an eye on shifting customer preferences, particularly a growing penchant for craft cocktails over craft beers, Cool embarked on a mission to rebrand the beloved establishment.
A Nostalgic Yet Modern Feel
The goal? To create an environment that feels both luxurious and reminiscent of Ypsilanti’s mid-century heyday. Thanks to the road closures on Michigan Avenue, Cool seized the opportunity to undertake much of the remodeling work himself. Imagine the dedication it took to mold 9,500 feet of custom wainscoting! Along with his wife, he carefully selected new furniture and fixtures to breathe fresh life into the restaurant.
A Tasty Remix
Bitter Truth is not just about the looks; it also has a menu that blends old favorites with exciting new options. Popular dishes such as burnt ends, brisket, and pimiento cheese remain, refreshing guests’ memories of the classic Red Rock days. But wait, there’s more! The kitchen has elevated dishes like their house-made mac and cheese, transforming it into a creamier delight featuring gouda and Parmigiano Reggiano.
From Formal to Laid-Back
One of the most delightful changes is the shift from a formal dining concept to a relaxed lounge atmosphere. With a larger and more comfortable bar area, patrons can enjoy a drink while immersing themselves in the chic, inviting environment. Speaking of drinks, Bitter Truth has introduced a “legit bar program” that features a variety of classic cocktails, including the bourbon Old Fashioned, Manhattan, and Sidecar, alongside seasonal drinks like the Penicillin. Cheers to that!
Barbecue with a Twist
If you thought BBQ couldn’t be elevated further, think again! Bitter Truth now offers an innovative “barbecuterie” board that pairs perfectly with the handcrafted cocktails. Unique toppings and house-made condiments are sure to tantalize taste buds and spark conversations among friends.
A Community Hub
Since reopening, customer feedback has been overwhelmingly positive. The blend of returning patrons from Red Rock and new visitors is creating an exciting atmosphere with a hint of a speakeasy vibe. Bitter Truth is now also the go-to spot for hosting parties and events, adding a sense of community to the dining experience. It’s clear to see how the landscape of Downtown Ypsilanti has evolved since 2012, with many establishments coming and going, making this reopening all the more significant.
Having it Your Way
The inspiration for this transformation was partly fueled by the challenges witnessed during the COVID-19 pandemic, prompting Cool to realign Bitter Truth with the city’s upscale trend. If you want to spend an unforgettable evening at Bitter Truth, you can visit them from Sunday and Monday from 4 p.m. to 9 p.m., Tuesday through Thursday from 4 p.m. to 10 p.m., and Friday and Saturday from 4 p.m. to 11 p.m. Reservations and catering orders can be conveniently placed through their website.
Don’t Miss Out!
Whether you’re a long-time fan or new to the Ypsilanti dining scene, Bitter Truth Cocktails and BBQ is certainly worth checking out. With an inviting atmosphere, a refreshed menu, and a menu that perfectly complements the magnificent cocktails, it promises to be an elevated dining experience worth celebrating!
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